This whitepaper describes a new approach to application performance management (APM). Fundamental changes in the way that software is developed and the increasing complexity of application architectures are rendering traditional APM approaches increasingly obsolete. A new approach that can be deployed across the entire application lifecycle is required. This paper explores the requirements of this new approach and describes the impact it can have not only at each individual phase of an application’s lifecycle but also as an integrated, consistent approach to ensuring application performance across the lifecycle.